BBB COVID-19 Resources
Our office is closed to the public, but BBB services continue!
Better Business Bureau serving West Florida
Better Business Bureau has seen an increase in complaints and customer reviews that mention the virus. As we knew would be the case, the virus is having a radical impact on our economy, practically overnight. What is wonderful is that consumers are turning to BBB as the trusted source to help them make things right. It’s a service we have provided for many decades and, in a moment of near chaos in our society, our mission is strong, and our reputation is sound. We are here to help both consumers and businesses by building trust in these trying times.
BBB.org/Coronavirus = Coronavirus information including information on scams, price gouging, and charitable donations.
BBB.org/coronavirus-business = BBB Building Trust in Trying Times – Tips for Business Owners during the Coronavirus Pandemic.
BBB.org/smallbusiness = BBB Delivers advice, resources, downloads, and information for Small Businesses on how to navigate through this pandemic
BBB.org/resources = BBB has compiled business resources for localities across the United States and Canada.
BBB Business Resources for Florida: https://www.bbb.org/article/news-releases/21858-coronavirus-covid-19-resources-for-florida
You can always check https://www.bbb.org/us/news and https://www.bbb.org/us/news/business for the latest articles.
We have also published a report for business owners on how to leverage the BBB Standards for Trust during this time:
Let BBB Standards for Trust Guide You:
Our standards for marketplace trust can be adapted to the current situation:
Build Trust — Refrain from doing anything that looks like you’re taking advantage of the coronavirus situation. Keep prices and services the same. Consider your daily operations as business-as-usual with a few minor adjustments to help prevent the virus from spreading.
Advertise Honestly — Do not fuel fears. More than anything, you need to act as a calming and reassuring partner to your customers. Continue with your standard advertising, but add a reference that you’re following public health protocols to stem the transmission of the virus.
Tell the Truth — The virus may impact deliverables. Be honest with your customers regarding timelines and product availability. Set realistic expectations if your delivery or service is impacted by illness or precautions. Set clear expectations with your customers. They will respect that you are thinking about them and taking this seriously.
Be Transparent/Honor Promises — If you are unable to fulfill commitments, communicate immediately with your customers, rather than disappointing them and having to rationalize the reasons after the fact.
Be Responsive/Embody Integrity — Demonstrate purpose and support for your community. Businesses can play a vital role in maintaining strong communities, even in challenging times.
Safeguard Privacy — With increasing amounts of staff working remotely, security concerns are more pressing than ever. Make sure your team works only on a secure, password-protected network. Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their data.